Pizza Hut shifts the deal from the best price for a single pizza to the best price for a variety.
Says chief marketing officer Kurt Kane: "“This uniquely positions us versus our competitors,” he said. “Historically, where people have defined value has been around trying to provide the lowest price on a single pizza and fighting it out on the price point. What we are trying to do is change the nature of that discussion and really turn it into a value conversation around what you get for what you pay.”
Read more at Nation's Restaurant News
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